A brand mascot is a face that can give your business a distinct personality, which will differentiate you from the many other businesses in the world. Your mascot can be based on a person, anthropomorphic animal, or personified object, as long as it represents your brand and resonates with your audience.
The main role of a mascot is to aid in building and strengthening your brand identity. It also reinforces top-of-mind awareness. For example, when people see your mascot consistently, they become more primed to keep your business in mind. Then, come checkout time, your business will be the first thing they’ll think about. In other words, you’ll be their official go-to brand.
Why should I have a brand mascot?
Building an emotional connection with your audience– People like to assign human characteristics to animals and objects because it helps us make an emotional connection with them. It helps us better understand them when we have obvious similarities. If we take this into account, it’s easy to understand why mascots are so effective in capturing people’s hearts and emotions. They are the faces we can trust. and the faces that lend faceless businesses a personality.
Establishing a distinct and recognizable personality– Two of the most important things that a business should possess in an oversaturated economic industry is uniqueness and differentiation. This is where a brand mascot comes into play. A mascot essentially an extension of your business that explores the more creative and customer-centric side of your brand. By giving your brand a personality, it creates an emotional bond that bridges the gap between you and your target audience.
Engaging the audience in conversation– Brand mascots that easily connect with customers are more likely to inspire them in conversation. Compared to flat logos and faceless corporate staffers, mascots can actively encourage customers to take part in brand-related activities. However, there is one important thing to remember. In order for your mascot to properly engage the audience, it needs to have a sense of life in it. It needs to feel like it’s alive and not just a robotic, unfeeling entity.
Role of mascots in social media– In a marketing world dominated by digital media, it would be a sin to not give your brand mascot it’s own and separate social media assets. If used properly, a mascot can be the perfect tool to make your social media profiles stand out. Self-promotion done by a brand mascot seems more natural and more appropriate compared to one done by a person.
If you need proof of the success of brand mascots in personifying and eventually expanding a business, here are some living examples of the most successful brand mascots in history: Planters’ Mr. Peanut, Kellogg’s Tony the Tiger, M&M’s characters. Can you grasp the magnitude of this? Your mascot will become your ageless brand representative that can endure different times and trends to keep your business strong. When used optimally, it can breathe new life to your company. And the best thing is that it costs almost nothing to set up and maintain. Leverage this powerful tool to expand your brand and reach new demographics. With the right marketing techniques, you can make your brand more personable, interesting, and ultimately successful.