Bee Roofing

The Challenge

Bee Roofing is a company that services homes across South Carolina & North Carolina. Despite their best efforts – including a large investment in popular sites like Home Advisor and Angie’s List – Bee Roofing struggled to win new roofing contracts in the community. 

Bee Roofing was looking to expand their footprint in the Midlands after building a solid reputation in the upstate of South Carolina over the past few years. They needed a brand refresh that would separate them from the heavy competition in a new area.

“I felt like I had hit a peak handling my digital marketing in-house. We are great at installing roofs, but when it comes to tracking ROI from the web, I needed some help. Between billboards and Home Advisor, my cost per lead was through the roof” – Michael M.

The Solution

After our initial strategy meeting, we came up with a plan to accomplish our two main objectives: increase brand awareness & generate more leads from the internet.

We set out to accomplish this by first taking a hard look at all of the current marketing mediums & branding materials. We wanted to beef up the brands overall appearance so we could increase brand recall. We sketched up a mascot design idea that would be the core of all of our branding efforts. We wanted to put a face with the name that people would remember.

We designed a custom website that included features like SVG animations, custom quote forms, and much more. Our goal was the rank first page int the search engines for the primary areas of service. We then implemented a paid media campaign to generate more internet leads.