1. Link your social media accounts to your website.
Consumers are more likely to try a product or service if it is recommended by a friend. So it’s a no brainer that including social media account icons in the header or footer of your website is important in order for customers to easily share and recommend your business. If these links are not currently on your site, it may be time for a website redesign!
2. Use the medium that works best for your business.
With all the social media sites out there, it can be a bit overwhelming. Instead of trying to do it all, focus on which social media sites will work best for your business. Twitter and LinkedIn are great resources for networking. So maybe if you own a real estate agency those may be the best option. Own a restaurant?on Instagram and Pinterest would be a great place to post mouth-watering images of your signature dishes. Creating a Facebook business page separate from your personal page is a must. Also, claiming your Yelp business page is also a good idea to monitor people’s reviews of your services. But with all of this said, setting up these accounts isn’t going to drive business through social media; you have to post content that will engage your followers and encourage them to do business with you. If you don’t have time to manage your social media accounts, it may be a good idea to hire a social media management company.
3. Participate in the conversation.
If you want people to “like” and follow your business, you have to post valuable and engaging content on a consistent basis. If you can create a balanced mix of self-promotion and relevant industry information, in time you can see great results. By sharing content from other industry professionals, you demonstrate that your business is in-tune with trending topics within your industry. This interaction also encourages reciprocal commenting and sharing, and will likely increase the traffic to your own posts. Contributing in this way shows that you are genuinely trying to connect with followers, not just make a sale.
4. Hire a Social Media Management company
These days, it can be hard to find time to manage your social media accounts. Hiring a social media management company may be the best idea for saving you time, energy, and money. Hiring the right social media management company is key to your success. You need to find a social media management company that understands your brand and is able to effectively communicate your company message.